大运河文化遗产利用的公众感知研究——基于网络数据的语义分析

Public Perception of the Grand Canal Cultural Heritage Development: Semantic Analysis Based on Big Data Media

大运河后申遗时代,中国对于大运河文化的保护、传承与利用已上升至国家层面。从公众视角出发研究大运河文化遗产利用的反馈与感知可以为大运河文化带和大运河国家文化公园的建设提供支撑。以10个典型运河相关公园及景区为研究对象,将其网络文本数据作为数据源,使用ROST CM6、NetDraw软件中的词频分析、社会网络分析等语义分析功能,从公众关注点、使用情况和公众态度3个感知维度进行比较研究,总结大运河文化遗产的现有利用模式及其公众感知特征,为未来大运河文化带和大运河国家文化公园的建设提供参考。

In the post-application era of the Grand Canal, the government attaches great importance to the protection, inheritance and utilization of the Grand Canal culture. The feedback and perception of the Grand Canal cultural heritage from the public perspective are necessary for the construction of the Grand Canal Cultural Belt and the Grand Canal National Cultural Park. This paper takes 10 typical canal parks as the research object, uses web text data as the data source, takes ROST CM6 and NetDraw for the semantic analysis, which can support a comparative study on the three dimensions of public perception, usage and public attitude,so as to summarize the current utilization patterns and public perception characteristics of the Grand Canal cultural heritage.The study puts forward strategies and suggestions for the future construction of the Grand Canal Cultural Belt and the Grand Canal National Cultural Park.