我国本土学术社交网络科研之友的个案分析:困境与对策

A Case Study of the Domestic Academic Social Networking Site ScholarMate in China: Dilemma and Countermeasures

发展我国本土学术社交网络有助于广泛联结国内学者,促进知识的传播与创新。文章针对科研之友这一中国本土最早运行且规模最大的学术社交网络进行个案研究。研究结果表明,科研之友具有较为精准的定位,并形成了独特的商业模式,但其用户活跃度长期低迷,持续使用行为亟待改善。在明晰学术社交网络用户以学术信息获取为主要动机的基础上,文章将学术社交网络的核心价值界定为通过社交关系为用户迅速、准确地找到最有价值的内容,并据此从资源、信息发现和用户三个方面对科研之友的发展提出相应的对策。

The development of China’ s domestic academic social networking site helps to connect domestic scholars and promote the dissemination and innovation of knowledge. This paper conducts a case study of ScholarMate, which is the earliest and the largest academic social networking site in China. The analysis results show that ScholarMate has a relatively accurate positioning and has formed a unique business model, but its user activation has been low for a long time, suggesting that the users’ continuous use needs to be improved. Clarifying that users of academic social networking sites are motivated primarily by acquiring academic information, it defines the core value of academic social networking sites as helping to identify the most valuable content for users quickly and accurately through social relations. Based on this, corresponding countermeasures are put forward from three aspects: resources, information discovery and users.