摘要
红水河流域民族文化丰富灿烂,是广西本土文化和民族精神的沃土,"蚂拐"文化作为壮族的符号性文化标签之一入选了首批国家非物质文化遗产名录,与其他的优秀民族文化遗产一样,在"后非遗"时代也面临着传承与开发等亟须面对的问题。在美术视域探讨当代消费主义影响以及传统民族文化符号的形成及视觉转化,通过新媒体、美术创作等多种路径,探寻理性开发思路,从而促进以"蚂拐"文化等为代表红水河流域民族文化得到更加广泛的关注,增强传播力,增强红水河流域文化总体影响力,促进有效传承、开发及品牌的建构。
The Red River Basin is home to colorful and brilliant ethnic cultures and represent the fertile soil of local culture in Guangxi and its ethnic spirit.As one of the symbolic cultural tags of Guangxi,"Maguai"culture has been included into the first bath of National Intangible Cultural Heritage List.Like other outstanding legacies of ethnic cultures,it has to encounter those urgent problems in its inheritance and development in the post-intangible cultural heritage era.In the scope of fine arts,this paper aims to discuss the influence of consumerism,the formation of traditional ethnic cultures and symbols,and the visual transformation of fine arts.By adopting various approaches like new media and fine arts creation,it seeks a rational development method to promote the wide spread and effective inheritance and development of the ethnic culture along the Red River Basin represented by"Maguai"culture.Thus,it can enhance the overall influence of this basin and promote the brand building.
作者
于晓平
李云涛
YU Xiao-ping;LI Yun-tao(Hechi University,Hechi Guangxi 546300,China)
出处
《湖北开放职业学院学报》
2022年第2期196-198,共3页
Journal of Hubei Open Vocational College
基金
广西壮族自治区教育厅2020年度广西高校中青年教师科研基础能力提升项目“美术视域下的红水河流域民族文化传承与开发研究”阶段性成果(项目编号:2020KY15024)。
关键词
“蚂拐”文化
消费主义
品牌构建
视觉转化
"Maguai"culture
consumerism
brand building
visual transformation