效果逻辑驱动的传统制造企业商业模式内容创新——以山东金锣为例

Content Innovation of Traditional Manufacturing Enterprise Business Model Driven by Effect Logic——Taking Shandong Golden Gong as an Example

传统制造企业如何从自身资源出发进行商业模式内容创新,寻找发展的新动能,已成为亟待解决的理论和现实问题。但已有研究并未对传统制造企业如何实现商业模式内容创新、创新结果如何给予充分解释。因此,通过整合效果逻辑基本作用机制和商业模式创新已有研究,以山东金锣为例,创新定义商业模式内容创新的新内涵,并识别制造企业实现商业模式内容创新的路径,即“效果逻辑—组织学习—商业模式内容创新—商业生态系统”。研究结果不仅丰富了商业模式创新的理论要义,也对创业企业战略创新,构建商业生态系统有重要的指导意义。

It has become an urgent theoretical and practical problem for traditional manufacturing enterprises to carry out business model content innovation based on their own resources and seek new development momentum.However,existing studies have not fully explained how traditional manufacturing enterprises realize content innovation of business model and how the innovation results are.Therefore,by integrating the basic mechanism of effect logic and existing research on business model innovation,this paper,taking Shandong Jinluo as an example,defines the new connotation of business model content innovation creatively,and identify the path for manufacturing enterprises to realize business model content innovation,that is,"effect logic-organizational learning-business model content innovation-business ecosystem".The research results not only enrich the theoretical significance of business model innovation,but also have important guiding significance for the strategic innovation of entrepreneurial enterprises and the construction of business ecosystem.