网红文化影响下青年思想政治教育的挑战与应对

Challenges and Countermeasures of Youth Ideological and Political Education under the Influence of Internet Celebrity Culture

网红文化是伴随互联网技术迅猛发展而兴起的后现代主义文化现象。青年是网红文化的主要生产者和传播者,网红文化形塑着青年的思想观念和行为方式。基于人工智能和算法推荐之上的网红文化影响着青年思想政治教育成效,导致了思想政治教育内容供给短缺、价值认同解构、话语权削弱以及思想政治教育者角色担当模糊等问题的出现。对此,必须关注思想政治教育中的“背景信息”,创新思想政治教育网红话语形态,赋予网红文化主流价值导向,推进青年思想政治教育表达形式多样化。

Internet celebrity culture is a postmodern cultural phenomenon that has arisen with the rapid development of Internet technology.Young people are the producers and disseminators of the Internet celebrity culture,which shapes their ideology and behavior.The culture of Internet celebrities based on artificial intelligence and algorithmic recommendations affects the effectiveness of youth ideological and political education,resulting in the shortage of ideological and political education content,the deconstruction of value identity,the weakening of the right of discourse and the ambiguity of the role of ideological and political educators.Therefore,we must pay attention to the“background information”in ideological and political education,innovate the discourse pattern of Internet celebrities in ideological and political education,endow Internet celebrities with the mainstream value orientation,and promote the diversification of the expression forms of youth ideological and political education.