新时代基础图书营销工作的创新突破研究

Research on Innovation Breakthrough in the Marketing of Basic Books in the New Era

随着市场日新月异的发展,图书出版行业已经不再是传统的编辑、印制、发行,各出版社纷纷设立了专门从事图书营销的部门和岗位,并对营销工作越来越重视。图书营销的日常工作多而杂,从事新时代的图书营销工作,不但需要端正的工作态度、良好的工作习惯、健康的身体条件,还需要拥有诸如数据分析能力、审美设计能力、学习能力、沟通能力、组织和策划能力等各种工作能力。

With the rapid development of the market,the book publishing industry is no longer the traditional editing,printing and distribution.Each publishing house has set up departments and posts specialized in book marketing,and attaches more and more importance to the marketing work.The book marketing daily work is many and miscellaneous.Engaged in the book marketing work of the new era,not only good work attitude,correct work habits,healthy physical conditions are needed,other abilities such as data analysis ability,aesthetic design ability,learning ability,communication ability,organization and planning ability etc.,are also necessary.