摘要
当前冰雪运动呈现出"大众化"特点,带动了冰雪体育文化产业链的发展。本文围绕冰雪体育文化产业链,针对我国现有的冰雪体育产业链定义及现状进行了阐述,并结合实际情况提出了符合我国冰雪体育现状的发展策略,希望形成优质冰雪体育文化产业链。
Ice and snow sports show the characteristics of "Popularization" at present, which drives the development of ice and snow sports culture industry chain. Focusing on the ice and snow sports culture industry chain, this paper expounds the definition and current situation of China’s existing ice and snow sports industry chain, and puts forward the development strategy according to the current situation of China’s ice and snow sports, hoping to form a high-quality ice and snow sports culture industry chain.
作者
梅超智
MEI Chaozhi(Zhejiang Post and Telecommunication College Shaoxing,Zhejiang 312000)
出处
《中国商论》
2022年第3期142-144,共3页
China Journal of Commerce
基金
2021年绍兴市哲学社会科学研究课题“绍兴市冰雪体育文化产业链结构分析与发展研究”(145D030)研究成果之一。
关键词
冰雪体育文化
产业链
发展现状
问题
对策
ice and snow sports culture
industrial chain
development status
problem
countermeasures
