基于感性工学的改良汉服灰色关联度分析及评价

Grey relation analysis and evaluation of improved Hanfu based on kansei engineering

为探究不同造型对改良版汉服感性印象的影响,基于感性工学原理与传统汉服的基本形制,从袖型、领型、衣长3个方面选取9项造型设计要素,绘制24款不同的改良版汉服刺激图,筛选10对感性评价形容词,通过调查问卷对改良版汉服的造型进行感性评价,使用均值分析、因子分析及灰色关联度分析来量化感性评价。结果表明:影响改良版汉服造型设计的感性因子分别为气质因子、复古因子和风格因子,证明了不同造型对改良版汉服整体感性印象影响较大,对改良版汉服的设计有一定的指导意义。

In order to explore the influence of different shapes on the perceptual impression of the improved version of Hanfu,based on kansei engineering and the basic shape of traditional Hanfu,9 design elements were selected from sleeve type,collar type and clothes length,24 different improved version of Hanfu was drawn,and 10 pairs of perceptual evaluation adjectives were selected,the shape of the improved version of Hanfu was evaluated through a questionnaire,and the perceptual evaluation was quantified use mean analysis,factor analysis and gray relation analysis methods.The results show that the perceptual factors that affect the design of the improved Hanfu are temperament,retro and style,which proves that different shapes have a greater impact on the overall perceptual impression of the improved Hanfu,and have certain guiding significance for the design of the improved Hanfu.