面向自驾出行方式的旅游区标志设置研究--以梅岭风景区为例

Study on the Tourist Sign Design for Self-driving Mode--Taking Meiling Scenic Area as an Example

旅游区标志版面的设计、标志位置的确定是面向自驾出行游客在景区交通信息有效引导的关键。针对旅游区标志版面中代表景点特征的平面图形(以下简称特征平面图形)参数的量化确定和标志位置的设置方法开展深入研究。首先提出旅游区标志在景区道路不同设计速度下的特征平面图形参数的计算方法;再构建景点分级评价指标,提出旅游区连续指引标志之间最小距离的确定方法,并建立融合景点交通信息远距离引导、连续指引及近距离指向的多层次旅游区标志位置布设方法。最后,以梅岭风景区为例,对研究成果进行应用,研究表明,游客在交叉口的问路次数降低了约93%,游客对于标志版面的图案与文字等信息的辨识度和满意度分别提高了31%和27%,景区交通实现了有效引导,极大减少了无效交通,提高了游客游玩质量。

The tourist sign is an important part of the transportation facilities in a scenic area and is of great significance to guide self-driving tourists.This study is conducted by analyzing the two key technologies,which are the determination of the parameters of the plane graphics representing the features of the scenic spots(hereinafter referred to as the feature plane graphics)and the layout of the tourism signs.The quantification theory is proposed in this study to determine the width and height of the feature plane graphics under different design speeds;based on the classification of scenic spots,the minimum distance between consecutive tourist signs is determined,and the method for the location setting of tourist signs that integrates long-distance guidance,continuous guidance,and short-distance guidance information is established.The research results are applied to the Meiling Scenic Area and have been proved that the guidance of traffic has been effectively enhanced,the invalid traffic volume has been reduced and the tourists'traveling quality has been improved.