摘要
体育,拥有改变世界的力量,拥有百年历史的奥运更是如此。秉承一脉相承的体育基因,恒源祥与中国体育共成长。“奥运会的赛场不仅是体育博弈的赛场,同时也是市场品牌的竞技场。如果恒源祥这一品牌和奥运会站在同一水平线上,就意味着恒源祥有了新的起点。”这是恒源祥集团创始人刘瑞旗在1995年提出的奥运梦想,彼时,所有人都认为这是妄言,而这句话却成为了恒源祥奥运梦的起点。
Sports,has the power to change the world,with a hundred years of history of the Olympic Games is even more so.Heng Yuan Xiang(HYX),official sponsor of the Beijing 2022 Olympic and Paralympic Winter Games,has grown with Chinese sports.“The arena of the Olympic Games is not only the arena of sports games,but also the arena of market brands.If HYX can become an Olympic official sponsor,it means HYX has a new start.”This was the Olympic dream proposed by Liu Ruiqi,founder of HYX Group in 1995.
