新媒体环境下的企业营销策划探究

Research on Enterprise Marketing Planning Under New Media Environment

随着新媒体的快速发展,通讯技术及互联网技术被广泛应用。在新媒体环境下,企业营销策划受到了的影响,因此从企业营销策划中的新媒体形态触发、传播者和受众角色、新媒体市场需求等层面进行分析,探索了新媒体环境下的营销组合、知识营销和营销企业等营销策略,并阐明了企业品牌价值、产品推广、客户体验感和客户关系管理等企业营销策划的关键点。

With the rapid development of new media,communication technology and Internet technology are widely used.In the new media environment,corporate marketing planning has been affected.Therefore,from the aspects of new media form triggers,communicator and audience roles,and new media market demands in corporate marketing planning,this paper explores the marketing mix in the new media environment,knowledge marketing and marketing companies and other marketing strategies,and illustrates the key points of corporate marketing planning such as corporate brand value,product promotion,customer experience and customer relationship management.