新冠肺炎疫情下公共图书馆视频内容生产与网络传播研究——以上海图书馆为例

Research on Video Content Production and Network Communication in Public Library during COVID-19:A Case Study of Shanghai Library

在疫情防控常态化的背景下,如何利用网络视频提高服务效能,是公共图书馆追求更高质量发展所需思考的问题。本文采用定量分析方法,通过对疫情期间上海图书馆在微博、哔哩哔哩以及今日头条三个平台所发布的图书馆视频数据进行分析,并对图书馆热门视频的特征进行识别。研究结果表明:以用户为中心、内容上满足用户信息需求和情感需要、形式上与平台生态相融的图书馆网络视频易被广泛传播。基于此,提出了公共图书馆视频内容生产与网络传播的相关建议。

With regular epidemic prevention and control,how to improve service efficiency by using network video is a question that the public library needs to think about in pursuit of higher quality development.This paper used quantitative methods to analyze the library video data released by the Shanghai Library on Weibo,Bilibili and Toutiao during COVID-19,and identified the characteristics of the library’s popular videos.It’s found that the library network videos,which are user-centric,meet the users’information needs and emotional needs in content,and integrate with the platform ecology in form,are easy to be widely disseminated.Finally,it put forward relevant suggestions on video content production and network communication in public library.