社会化媒体场域中“科学”流言生成规律与治理逻辑分析——以2019年十大“科学”流言微博传播样本为个案

Analysis on the Generating Rules and Governance Logic of“Science”Gossip in Social Media Field:A Case Study of Communication Samples on Weibo about the Top Ten“Science”Gossips in 2019

"科学"流言是网络流言中频发、极易引发舆情变动的类型。"科学"流言传播规律的研究事关社会治理和网络舆情治理的成效。以2019年中国科学技术协会发布的十大"科学"流言在新浪微博平台的所有相关内容为研究对象,从关联性、重复性和生成方向分析社会化媒体平台中"科学"流言的生成特点。结果发现,后真相社会环境、易感人群的存在、单一的辟谣主体等因素促进了"科学"流言的产生和传播。由此提出"科学"流言治理的逻辑,即治理观、场域观、技术观和新时代科普观。

“Science”gossip is a type of frequent Internet gossip,which is apt to trigger public opinion changes.The research on the spread law of“science”gossip concerns the effectiveness of social governance and Internet public opinion governance.With all the contents on Sina Weibo platform relevant to the Top 10 science gossips released by the China Association for Science and Technology in 2019 as the research object,this paper analyzes the generation characteristics of“science”gossip in social media platform from the perspectives of relevance,repeatability and generation direction.The result shows that:“science”gossips arise from implicit post truth logic;circle communication of“science”gossip among susceptible population;and the unitary and one-way participants of science communication.Thus,the paper puts forward the logic of“science”gossip governance,namely,the governance view,the field view,the technology view and the science popularization view in the new era.