世界遗产地研学旅行SWOT分析与对策研究——以曲阜为例

SWOT Analysis and Countermeasures of World Heritage Site Study Tour--Taking Qufu as an Example

随着研学旅行的蓬勃发展,各级教育部门和文旅部门相继出台了一系列政策文件和规范标准,这为曲阜研学旅行进一步发展提供了机会。本文通过对曲阜市研学旅行现状进行分析,借助SWOT分析法,分析曲阜市研学旅行发展的现状与问题,并提出改进策略,助推当地研学旅行更健康地发展。

With the vigorous development of study tour,a series of policy documents and standardized regulations have been issued by various education departments and cultural and tourism departments,which provide opportunities for further development of study tour in Qufu.This study analyzes the current situation and problems of Qufu’s study tourism with the help of SWOT analysis,and puts forward improving strategies to promote the healthy development of Qufu’s study tourism.