三亚芒果市场价格SWOT分析研究

Research on SWOT Analysis of Sanya Mango Market Price

本文通过到水果市场、果园、果业企业的实地走访、调研和访谈,再结合相关网络渠道信息资源的整合,分别从三亚芒果的产品发展、产地特性、产业规模、投资开发、种植分布、渠道经营、价格因素及市场预判等方面进行分析,特别是疫情过后,透过三亚芒果市场价格的变化,发现其背后主要涉及的隐性影响因素,对三亚芒果市场价格进行分析与总结并提出建议。本文通过对三亚芒果市场进行研究,初步发现同品类行业的发展现象及问题,最后提出改进措施,以期对类似农产品市场提供参考和借鉴。

Through field visits,investigations and interviews in fruit markets,orchards,and fruit industry enterprises,combined with the integration of relevant network channels and information resources,this study analyzes the products’development,production areas’characteristics,industrial scale,investment development,planting distribution,and operation channels,price factors and market prediction of mangoes in Sanya.In particular,after the epidemic,through the changes in the market price of mango in Sanya,it is found that there are hidden infl uencing factors behind it.This research analyzes and summarizes the market price of mango in Sanya and makes suggestions.Through the research on the Sanya’s mango market,this study initially fi nds the development phenomena and problems of the same industry,and fi nally proposes improvement measures,in order to provide reference for the similar agricultural product market.