流通供应链视角下实体零售业转型“新零售”路径研究

Research on the“New Retail”Paths of Physical Retail Transformation from the Perspective of Circulation Supply Chain

近年来,中国实体零售业发展越发艰难,“新零售”的出现成为传统零售业摆脱困境的曙光。作为新兴商业模式,“新零售”既是中国传统零售业发展的新推动力,也是未来实体零售业转型升级的重要选择。文章从流通供应链视角出发,分析了“新零售”业态发展的背景,实体零售业转型“新零售”存在的问题,并据此进行路径分析。

In recent years,the development of China’s physical retail industry has become increasingly difficult,and the emergence of“new retail”has become the hope of the traditional retail industry to get rid of the predicament.As an emerging business model,“new retail”is not only a new driving force for the development of China’s traditional retail industry,but also an important choice for the transformation and upgrading of the physical retail industry in the future.From the perspective of circulation supply chain,the study analyzes the background of the development of“new retail”,and the problems existing in the transformation of the physical retail industry to“new retail”,and analyzes the paths accordingly.