基于新零售下电子商务的与时俱进研究

Research on E-commerce Keeping Pace with the Times Based on the New Retail

随着互联网技术的日益发展,电商规模逐步扩大,电商用户和流量趋于饱和,增长速度明显放缓,出现了互联网电商向线下融合的新趋势。同时,随着线上与线下相结合的电商企业不断增多,日益涌现出新的零售模式,新零售的出现是电商与时俱进的表现。本文基于新零售进行研究,对比了传统电商与新零售之间的不同和联系,介绍银泰百货O2O模式,并指出商业企业在模式不断升级优化的同时需要制度和技术保驾护航,才能使电商朝着更加健康、安全、繁荣的方向发展。

With the increasing development of Internet technology,the scale of e-commerce has gradually expanded;the number of e-commerce users and traffic tend to be saturated;the growth rate has slowed down significantly,and a new trend of Internet e-commerce’s integration to offline platforms has emerged.At the same time,with the number of companies combing online and offline e-commerce increasing,new retail models are emerging day by day.The emergence of new retail is the symbol of e-commerce keeping pace with the times.This study conducts research based on new retail to compare the differences and connection between traditional e-commerce and new retail,introduces the O2O model of Intime Department Store,and points out that when the model is continuously upgraded and optimized,enterprises needs the escort of systems and technologies to make e-commerce move towards a healthier,safer,more prosperous development.