游戏产业中负面信息对游戏消费的影响

Research on the Impact of Negative Information on Game Consumption in the Game Industry

随着全球互联网的发展以及智能手机、平板电脑等电子设备的更新换代,网络游戏载体、类型不断丰富,游戏品质不断提高,各细分游戏类型均有庞大的受众群体,全球游戏市场迅速崛起,市场规模逐步扩大。本文从《绝地求生》、游戏主播、职业比赛出发探索了负面信息、游戏知名度两者对游戏产业形象、口碑及游戏购买意愿的影响。通过构建概念模型和实证研究发现:游戏负面信息负向调节游戏购买意愿,游戏知名度正向调节游戏文化口碑。

With the development of the global Internet and the upgrading of smart phones,tablet computers and other electronic devices,the carriers and types of online games are constantly enriched;the game quality is constantly improving,and each subdivided game type has a large audience.The global game market is rising rapidly,and the market scale is gradually expanding.Based on the game“PUBG”,game anchors and professional competitions,this study explores the influence of negative information and game’s fame on game industry’s image,reputation and consumers’purchase intention.Through the construction of conceptual model and empirical research,it is found that the negative information of the game negatively adjusts the consumers’purchase intention,and the fame of the game positively adjusts the cultural reputation of the game.