ESP视阈下科技创新概念传播模型构建及商业化探索

Construction and Commercialization of the Concept Communication Model of Scientific and Technological Innovation from the Perspective of ESP

科技创新概念是基于原创性的科学研究或知识创新的过程,提出新概念、新思想、新理论、新方法、新发现和新假设,以新的视角来重新认识已知事物,诠释科技与人之间的联系,调节科技发展与现有人类社会对科学发展的认知以维持动态平衡。在互联网高度发展的新时代,“泛媒体”与科学新概念相结合达到了良好的知识传递效果。本文从科技创新概念与“泛媒体”传播的角度出发,结合特殊用途英语(ESP)科普作品的实践研究,提出适合时代发展的科技创新概念传播模型,从共同发展的角度提出多元化规范性理念,为实现新的商业精准模式进行分析探索。

The concept of scientific and technological innovation is based on the process of original scientific research or knowledge innovation,puts forward new concepts,new ideas,new theories,new methods,new discoveries and new hypotheses,and re-recognizes known things from a new perspective,interprets the relationship between science and technology and human beings,adjusts the development of science and technology and the existing human society’s cognition of scientific development in order to maintain a dynamic balance.In the new era of the Internet with advanced development,the combination of“pan media”and new scientific concepts has achieved a good effect of knowledge transfer.From the point of view of the concept of scientific and technological innovation and pan-media communication,and combined with the practical research of English for specific purposes(ESP)in popular science works,this research puts forward a scientific and technological innovation concept of communication model suitable for the development of the times,and brings up diversified normative ideas from the perspective of common development,in order to analyze and explore the realization of a new business precision model.