国际体育产业数字化转型特点与启示

Characteristics and Enlightenment of Digital Transformation of International Sports Industry

运用文献资料、比较研究、逻辑分析等方法,对国际体育产业数字化转型进行研究。国外体育产业数字化转型实践:数字化转型实现体育产业生态的革命性变迁、数字化转型与体育产业核心业态的颠覆性变革、数字化转型有效提升体育产业的核心竞争力。国际体育产业数字化转型特点:加速产业融合,增加产品供给;改变消费习惯,重塑需求端;创新商业模式,破解发展难题;重构产业链,提升产业效率;确保精准营销,扩大有效供给。对我国的启示:整合产业资源,把产业融合作为体育产业数字化转型的切入点;凝聚行业共识,把供需匹配作为体育产业数字化转型的主攻方向;创新体制机制,把培育新模式、新业态、新机制作为体育产业数字化转型的关键点;加固产业基础,把提升产业效率作为体育产业数字化转型的落脚点;强化保障能力,把精准服务作为体育产业数字化转型的重要支撑。

By using the method of literature review,comparative study and logical analysis,this paper studied the international experience of the digital transformation of sports industry.The practice of foreign sports industry digital transformation is as follows:Digital transformation has realized the revolutionary change of sports industry ecology,carried out the subversive change of digital transformation and the core form of sports industry,and effectively enhanced the core competitiveness of sports industry.The characteristics of digital transformation of international sports industry lies in accelerating industrial integration,increasing product supply,changing consumption habits,reshaping the demand end,innovating business model,solving development problems,reconstructing industrial chain,improving industrial efficiency,ensuring accurate marketing and expanding effective supply.Enlightenment to the digital transformation of China’s sports industry:We should integrate industrial resources and take industrial integration as the breakthrough point of digital transformation of sports industry,gather industry consensus and take supply and demand matching as the main direction of digital transformation of sports industry,innovate system and mechanism,and take the cultivation of new models,new formats and new mechanisms as the key point of the digital transformation of sports industry,strengthen industrial foundation and take the improvement of industrial efficiency as the ultimate goal of digital transformation of sports industry,and strengthen the guarantee ability and make targeted service as an important support for the digital transformation of sports industry.