传播修辞学的问题域及其研究范式

Rhetoric Studies in Communication: Research Domain and Paradigms

传播学的"身体"里,一直都流淌着其他学科的血液,而修辞学则是其中最古老的学术传统。修辞学与传播学的"相遇",诞生了一个新兴的学科领域——传播修辞学。不同于修辞传播学的实践取向特征,传播修辞学强调立足修辞认识论这一逻辑原点,赋予传播研究一种修辞视角,将传播问题置于修辞学的知识脉络中加以考察,以此拓展并重构传播研究的修辞学范式。传播修辞学研究的理论路径之一就是聚焦于传播活动的相关要素和环节,分别探讨其来自修辞学的研究视角及其打开的知识话语。相应地,修辞动机问题、修辞情景问题、修辞美学问题、修辞传播问题、修辞语法问题、修辞批评问题构成了传播修辞学研究的六大核心问题域。

Historically, communication has drawn on many academic disciplines, of which rhetoric is the oldest one. Different from rhetoric communication which makes its exploration on the dimension of practice, rhetoric studies in communication develops into a new research field by re-contextualizing communication studies in rhetoric perspective and thus reconstructing its rhetoric paradigms. Focusing on the specific elements and processes of communication activities, rhetoric studies in communication explores the academic resources and the intellectual discourse they open. Its main research domain accordingly consists of rhetorical motive, rhetorical situation, rhetorical aesthetics, rhetorical communication, rhetorical grammar, and rhetorical criticism.