疫情常态化下广东体育产业发展现状与建议

Development Status and Suggestions of Sports Industry in Guangdong under the Normalization of Epidemic Situation

在疫情常态化背景下,广东省政府按照国家相关职能部门的部署,正全力推进体育产业的复工复产,全省体育产业对经济发展的贡献稳步提升。其中,受疫情影响的全民健身行业在平稳推进的同时,也给体育消费行业带来了全新的机会,各类体育运动比赛活动有序开展,职业联赛逐步重启,训练基地的吸引力也有所增强。由于疫情带来的变化充满挑战,广东省政府应当出台体育产业相关的激励政策,丰富创新各类产品和服务,升级消费模式,加快体育设施建设和积极开展各类赛事活动,加大宣传力度,提高影响力。

In the context of the normalization of the epidemic,according to the deployment of relevant functional departments of the state,Guangdong provincial government is making every effort to promote the resumption of sports industry,and the contribution of the province's sports industry to economic development is steadily increasing.Among them,the national fitness industry affected by the epidemic in the smooth promotion,but also to the sports consumption industry has brought new opportunities,all kinds of sports competition activities in an orderly manner,professional leagues gradually restarted,training base has also increased the attractiveness.Because the changes brought about by the epidemic are full of challenges,the Guangdong provincial government should introduce incentive policies related to the sports industry,enrich innovative products and services,upgrade consumption patterns,speed up the construction of sports facilities and actively carry out all kinds of events,increase publicity efforts and enhance influence.