高校体育社团对校园体育文化传播的影响

Influence of College Sports Associations on Campus Sports Culture Communication

体育文化传播需要各类载体,高校体育社团集合了不同体育爱好者,不仅具有载体作用,还具有体育文化的受众,故此对体育文化传播具有积极的影响。其中最典型的是,社团通过微信工具来团结社员,并通过社员转发活动信息来扩大社团影响力,无形中成为校园内体育文化的最佳传播媒体。该文从体育社团的社团形式、活动内容等角度对其于体育文化传播影响展开剖析。

Sports culture communication needs all kinds of carriers,and college sports associations gather different sports lovers,which not only have the function of carrier,but also master the audience of sports culture.Therefore,it has a positive impact on sports culture communication.One of the most typical is that the club uses WeChat to unite members,and expands the influence of the club by members forwarding activity information,virtually becoming the best communication media of sports culture on campus.This paper analyzes the influence of sports associations on the communication of sports culture from the perspectives of their forms and activities.