大型活动策划与电视节目收视率提升的思考分析

Thinking and Analysis of Large-Scale Event Planning and TV Program Ratings Promoting

随着科学技术的高速发展,在新媒体背景中,我国传统电视媒体的生存和发展迎来了前所未有的机遇与挑战,若想在激烈的市场竞争中占据一席之地,电视媒体就必须积极进行转型与创新。如今很多电视台都将工作重心放在了大型活动的策划上,以期利用大型活动来提高电视节目的收视率,不可否认,一些成功的大型活动极大地丰富了我国民众的文化生活,使得文化市场百花齐放。本文对大型活动策划与电视节目收视率的提升进行深入探究,希望可以给我国传统媒体电视行业的发展提供有用的建议与帮助。

With the rapid development of science and technology,under the background of new media,the survival and development of China's traditional television media has ushered in unprecedented opportunities and challenges.If you want to occupy a place in the fierce market competition,television media must actively carry out Transformation and innovation.Nowadays,many TV stations have focused their work on the planning of large-scale events,in order to use large-scale events to increase the ratings of TV programs.It is undeniable that some successful large-scale events have greatly enriched the cultural life of the people of our country and made cultural.The market is full of flowers.This paper will deeply think about the planning of large-scale events and the improvement of TV program ratings,hoping to provide useful suggestions and help for the development of China's traditional media TV industry.