基于文化创意视角下OTC药品包装的创新设计

Innovative Design of OTC Drug Packaging from the Perspective of Cultural Creativity

OTC药品是常见药品,但是其包装设计存在规范性差、设计水平低及理念落后等问题。目前,在激烈的市场竞争中,市场上的OTC药品不仅需要提高药品质量,也需要提高包装设计质量。在进行OTC药品包装的创新时应融合文化创意,从而增强设计的规范性、宜人性、文化性、科学性、艺术性等特点,增强OTC药品在市场上的竞争力。

OTC drug is a common drug,but there are some problems with its packaging design,such as poor standardization,low design level and backward idea.In the fierce market competition,OTC drugs not only need to improve the quality of drugs,but also need to improve the quality of packaging design.The innovation of OTC drug packaging should be combined with cultural creativity,so as to enhance the characteristics of design,such as standardization,amenity,culture,science and art,and enhance the market competitiveness of OTC drugs.