电子商务背景下生鲜农产品冷链物流服务质量评价体系优化策略研究

Research on Optimization Strategy of Cold Chain Logistics Service Quality Evaluation System of Fresh Agricultural Products under the Background of E-commerce

随着经济社会的不断发展,生鲜农产品冷链物流的市场需求进一步扩大,而电子商务的产生和发展使得生鲜农产品冷链物流进入新的发展阶段,提升服务质量成为电子商务背景下生鲜农产品冷链物流发展的重要举措。该文主要对电子商务背景下生鲜农产品冷链物流服务质量评价体系存在的问题进行分析,并在此基础上提出相应的对策,以实现对质量评价体系的优化,进而更好地促进电子商务背景下生鲜农产品冷链物流的健康持续发展。

With the continuous development of economy and society, the market demand of fresh agricultural products cold chain logistics is further expanded, and the emergence and development of e-commerce makes fresh agricultural products cold chain logistics into a new stage of development. Improving service quality has become an important measure for the development of fresh agricultural products cold chain logistics under the background of ecommerce. This article mainly analyzes the problems existing in the service quality evaluation system of fresh agricultural products cold chain logistics under the background of e-commerce, and puts forward corresponding countermeasures to optimize the quality evaluation system, so as to better promote the healthy and sustainable development of fresh agricultural products cold chain logistics under the background of e-commerce.