亲和力在播音主持中的运用探析

A Probe into the Application of Affinity in Broadcasting Hosting

多媒体、电视的出现极大程度地改变了人们的生活方式,在互联网的时代,人们对获取信息的渴望越来越强烈。播音主持是一个直面大众的职业,它为人们提供准确、便捷的各种有效信息。在播音主持中,亲和力的作用是毋庸置疑的,它会给人们带来听觉和视觉上的享受。该文将从多方面对亲和力在播音主持中的作用进行探析,阐述亲和力的魅力,论述合理运用亲和力的几种方法。

The emergence of multimedia and television has changed people’s way of life to a great extent. In the age of the Internet, people’s desire for information is becoming stronger and stronger. Broadcasting and hosting is a profession facing the public. It provides people with the most accurate and convenient kinds of effective information. There is no doubt about the role of affinity in broadcasting and hosting. It will bring people auditory and visual enjoyment. This paper will analyze the role of affinity in broadcasting and hosting from many aspects, elaborate the charm of affinity, and discuss several methods of rational use of affinity.