运河山东段民俗文化的保护与开发

An Analysis of the Protection and Development of Folk Culture in the Shandong Section of the Great Canal

当前,运河沿岸民俗文化的保护和开发应从整个文旅融合发展、人工智能发展的背景下进行研究,挖掘运河沿岸各地的文化亮点和独有特色,注重临场感和视听体验。一方面积极开拓静态民俗文化产品,另一方面开发具有视听优势的文化产品。民俗文化与移动互联网、虚拟现实、增强现实等技术的交叉融合,对整个运河文化发展来说,无疑是一次质的飞跃。

At present,the protection and development of the folk culture along the canal should be studied under the background of the integrated development of culture and tourism and the development of artificial intelligence,and the cultural highlights and unique characteristics of all places along the canal should be excavated,and the sense of presence and audio-visual experience should be emphasized.On the one hand actively develop static folk cultural products,on the other hand develop cultural products with audio-visual advantages.The integration of folk culture and mobile Internet,virtual reality,augmented reality and other technologies.For the development of the canal culture,it is undoubtedly a qualitative leap.