环境传播视角下新媒体对河长制议题的建构与调解

The Construction and Mediation of the Issue of the River Chief System by New Media from the Perspective of Environmental Communication

河长制作为环境议题,在新媒体环境下,牵扯到多种行动者之间的复杂联动关系。研究选取三类新媒体平台作为研究对象,以实际资料为基础,将人民网、中国生态文明网和微博大V的河长制议题报道作为样本,以实际资料为基础建立一个研究模型,探讨三类河长制议题建构过程的现状与问题,分析新媒体对河长制议题进行建构的过程。研究发现,3个新媒体行动主体的议题建构能力和方式相互补充,各有侧重。新媒体作为媒介行动者,应扮演调解感知角色和行使调解行为的功能,更好发挥自身功能,从而使得多元行动者的行动得以协调,推动河长制议题的有效建构和传播。

As an environmental issue,the production of river chiefs involves complex linkages among various actors in the new media environment.This study selects three types of new media platforms as the research objects,and based on actual data,takes reports on the issue of the river chief system from People ’s Daily Online,China Ecological Civilization Network and Weibo Da V as samples,and establishes a research model based on actual data to discuss the current situation and problems of the construction process of the three types of river chief system issues,and analyze the process of the new media ’s construction of the river chief system issues.The study found that the issue-building capabilities and methods of the three new media actors complement each other,and each has its own emphasis.On this basis,the study believes that as a media actor,new media should play the role of mediating perception and exercise the function of mediating behavior,so as to better exert its own function,so that the actions of multiple actors can be coordinated and promote the issue of the river chief system efficient construction and dissemination.