文旅融合背景下大连文化促进旅游淡季升温研究

Study on the influence of Dalian culture on tourism in off-season under the background of cultural and tourism integration

2018年是文旅融合元年,国务院机构改革方案提出,"将文化部、国家旅游局的职责整合,组建文化和旅游部,作为国务院组成部门。不再保留文化部、国家旅游局"。同年,《文化和旅游部职能配置、内部机构和人员编制规定》出炉。截至2018年12月,全国31个省(市)文化和旅游厅(委)挂牌全部完成,标志着在2019年到来之前,在政府层面文旅融合已经全面完成,而更深层次的文旅融合则在2019年开启探索。鉴于此,文章从文旅融合总体形势和发展现状入手,对大连文化促进旅游淡季升温进行深入研究,希冀为推进大连文旅产业快速发展提供参考和借鉴。

2018 is the first year of cultural and tourism integration.According to the plan of the State Council’s institutional reform,as a constituent department of the State Council,it will integrate the responsibilities of the Ministry of Culture and the National Tourism Administration to form the Ministry of Culture and Tourism.The Ministry of Culture and the National Tourism Administration will no longer be retained.In the same year,the regulations on functional allocation,internal organization and staffing of the Ministry of Culture and Tourism were issued.As of December 2018,all the cultural and tourism departments(committees)in 31 provinces(cities)have completed the listing,marking that cultural and tourism integration has been fully completed at the government level before the arrival of 2019,and the exploration of deeper cultural and tourism integration will begin in 2019.In view of this,starting from the overall situation and development status of cultural and tourism integration,this paper conducts in-depth research on the cultural promotion of tourism in Dalian in the off-season,hoping to provide reference for promoting the rapid development of Dalian’s cultural and tourism industry.