网红经济对当代大学生消费行为的影响分析——以泰州地区高校为例

An analysis of the influence of Internet celebrity economy on the consumption behavior of contemporary college students——Taking universities in Taizhou as an example

近年来,"网红经济"作为互联网经济的新商业模式快速发展,创造出庞大的消费需求。处在新媒体时代的大学生,对互联网上的新鲜事物关注度高。该类群体热衷于追求潮流,有一定的消费能力,在参与"网红经济"的群体中占有很大的比例,逐渐成为"网红经济"的主力军。通过问卷调查方式,以泰州地区为例,文章分析了"网红经济"对大学生的影响,探讨其产生的原因,借此引导大学生在消费中正确看待网红经济,树立正确的消费观念和价值观。

In recent years,"Internet celebrity economy"as a new business model of the Internet economy,rapid development,is creating a huge consumer demand.College students in the new media era pay high attention to the new things on the Internet.This kind of group is keen to pursue trend,have certain consumption ability.College students account for a large proportion in the"Internet celebrity economy",and gradually become the main force of"Internet celebrity economy".Take the Taizhou region as an example,this paper analyzes the influence of"Internet celebrity economy"on college students,and probes into the causes of its emergence.In order to guide college students in the consumption of a correct view of the Internet celebrity economy,the establishment of a correct concept of consumption and values.