融合型趋同:公共话语表达视域下网络空间政治认同的生成路径

Generating Ways of Political Identity of Public Discourse Expression in Cyberspace

从公共话语表达的角度来看,政治认同是权威话语主体与大众话语主体不断互动、逐渐趋同的产物。进入移动互联网时代,网络空间政治认同的生成路径从沟通型趋同、共振型趋同演变为融合型趋同。在网络空间政治认同生成演变的过程中,以往相互区隔的公共话语主体之间、公共话语客体之间、公共话语工具之间、公共话语策略之间、公共话语生态之间开始相互融合。网络空间的政治认同在公共话语表达的散布机制、筛选机制、聚焦机制和引导机制的作用下生成。建构网络空间的政治认同,应当注意公共话语策略的科学运用。

From the perspective of public discourse expression,political identity is the result of the continuous interaction and gradual convergence between authoritative discourse and public discourse.In the era of Internet,the generating ways of political identity in cyberspace have evolved from communicative convergence and resonant convergence to integrated convergence.During the process of generation and evolution of political identity in cyberspace,the subjects,objects,tools,strategies and ecology of public discourse,which were separated from each other in the past,began to merge with each other.The political identity in cyberspace is formed under the interaction of dissemination mechanism,screening mechanism,focusing mechanism and guiding mechanism of public discourse expression.To construct the political identity of cyberspace,we should pay attention to the scientific application of public discourse strategy.