后疫情时代中国语言文化国际传播的创新发展

Innovative Development of International Communication of Chinese Language and Culture In the Post Epidemic Era

疫情暴发加剧了国际格局的对抗性,在这种背景下,中国语言文化的国际传播要寻求突破,必须制定新的传播策略。新的传播策略应当推动传播主体的多元化,加强传播内容的挖掘与创新,增强传播媒介交互性和体验感,对受众进行细分、建立传播效果评估机制,最终构建出后疫情时代语言文化国际传播新模式。

The outbreak of COVID-19 has intensified the confrontation in the international structure.In this context,new communication strategies must be formulated in order to seek breakthroughs in the international communication of Chinese language and culture.We think that the new communication strategy should promote the diversification of communication subjects,strengthen the rediscovering and innovation of communication content,enhance the interaction and experience of communication and media,subdivide the audience,establish communication effect evaluation mechanism,and finally build a new mode of international communication of Chinese language and culture in the post epidemic era.