摘要
宁夏贺兰山东麓葡萄酒产业经过30多年的发展取得了骄人的成绩,多次在国际葡萄酒大奖赛上斩获大奖,然而贺兰山东麓葡萄酒品牌知名度美誉度不高、影响力不强、市场占有率低等问题仍然存在,这些问题严重制约着宁夏葡萄酒产业的高质量发展。未来宁夏要下大力气塑造产区品牌,坚持酒庄酒发展模式,放大特色优势;以产区品牌为引领提升酒庄和产品品牌,进而扩大销量,提升效益,实现产销良性互动。
Ningxia’s wine industry at the eastern foot of Helan Mountains,after more than 30 years of development,has made outstanding achievements and won awards in international wine contests for many times.However,the wine brands of the eastern foothills of Ningxia’s Helan Mountains still don’t enjoy a high reputation,a strong influence,and large market share.These problems seriously limits the high-quality development of the wine industry in Ningxia.In the future,Ningxia should make great efforts to build the brand of the locality of grape growth,adhere to the winery development model,and magnify the characteristics and advantages.Ningixia should also promote the winery and product brand under the guidance of the appellation brand,and then boost sales and profits to achieve positive interaction between production and sales.
作者
张国清
Zhang Guoqing(Teaching and Research Department of Economics,Party School of the CPC Ningxia Hui Autonomous Region Committee/Ningxia Institute of Governance,Yinchuan Ningxia,750021)
出处
《宁夏党校学报》
2022年第1期123-128,共6页
Journal of the Party School of the CPC Ningxia Hui Autonomous Region Committee
基金
2020年中共宁夏回族自治区委党校(宁夏行政学院)基础理论研究课题“‘十四五’时期创新发展理念引领宁夏经济高质量发展研究”阶段性成果。
关键词
贺兰山东麓
葡萄酒产业
品牌建设
品牌影响力
The Eastern Foot of Helan Mountains
Wine Industry
Brand Building
Brand Influence