互联网时代下实体商业健身俱乐部的发展性研究

Research on the Development of Physical Commercial Fitness Clubs in the Internet Era

互联网技术是时代发展的主题,在信息技术的不断发展的背景下,现代人的健身方式也受到了潜移默化的影响,健身APP的出现吸引了广大的健身人群,同时也造成了商业健身俱乐部客户的流失。本研究采用扎根理论这一质性的研究方法,对健身用户的健身方式转移展开研究。研究运用三级编码的方式将访谈资料进行逐层梳理,获得了24个初始概念,经过概括总结得出了环境因素、个人因素、拉力因素、需求因素、用户转移这5大主范畴。最终构建了健身用户转移健身方式的基本框架,并对导致健身用户转移健身方式的机理和影响因素展开研究,并提出了相应的建议。

Internet technology is the theme of the development of the times.Under the background of the continuous development of information technology,modern people's fitness methods have also been subtly affected.The APPearance of fitness app has attracted a large number of fitness people,and also caused the loss of customers in commercial fitness clubs.In this study,the qualitative research method of grounded theory is adopted to study the shift of fitness mode of fitness users.In this study,the interview data are sorted out layer by layer by using three-level coding method,and 24 initial concepts are obtained.After summarizing,five main categories are obtained:environmental factors,personal factors,pull factors,demand factors and user transfer.Finally,the basic framework of transferring fitness mode by fitness users is constructed,and the mechanism and influencing factors leading to transferring fitness mode by fitness users are studied,and corresponding suggestions are put forward.