生态系统视角下网络文化产业的公共治理

Public Governance of Network Culture Industry from the Perspective of Ecosystem

当网络文化产业在科技时代的催化下逐渐壮大,其蓬勃生机的背后是传统产业管理思维与方法和其新业态的碰撞,面对新态产业的发展与困境,传统管理模式显得疲惫无力。网络文化产业生态结构失衡带来“丰富的悖论”,产业生态安全受损导致“防线失守”的同时,网络文化产业的管理亦面对困境。基于此,本文从生态系统视角出发,对网络文化产业生态系统的内在机理及其公共治理范式进行探索,并试图构建公共治理范式框架。

When the network culture industry grows gradually under the catalysis of the era of science and technology,behind its vigorous vitality is the collision between the traditional industry management thinking and methods and its new form of business.In the face of the development and predicament of the new industry,the traditional management mode appears weak.The imbalance of the ecological structure of the network culture industry brings"rich paradox",and the damage of the ecological security of the industry leads to“the loss of the defense line”,meanwhile,the management of the network culture industry also faces difficulties.Based on this,from the perspective of ecosystem,this paper explores the internal mechanism of network culture industry ecosystem and its public governance paradigm,and tries to construct the framework of public governance paradigm.