“跑腿经济”中的慢行出行特征分析与发展对策--以上海为例

Analysis on the Characteristics of Slow Travel for"Running Errands Economy"and Its Development Countermeasures:Taking Shanghai as an Example

移动互联网带动各类“互联网+”的新经济业态蓬勃发展,“跑腿经济”也随之发展壮大,在后疫情时代,“跑腿经济”的服务场景、服务需求被进一步丰富和激发。移动互联网服务提供商和服务平台的运作逻辑以及算法也在潜移默化地影响着跑腿小哥们的交通出行选择和出行特性,体现为即时多变性、高时效性、高频往复性、慢行倾向性。进而在交通出行特征上体现为交通属性向生产性出行转变,交通出行动态特征向高频、载物出行转变,交通出行静态特征向高潮汐、高周转停放转变,交通出行秩序特征向博弈性、寻优性转变。面对这些转变,融合与创新是适应和引导其未来发展的主要对策方向,新业态在既有综合交通体系中生根发芽需要融合思维,在已有的空间体系上嫁接生长需要有创新举措。

The mobile Internet drives the vigorous development of all kinds of new economy forms of"Internet plus",and the"running errands economy"also develops and expands.In the post-epidemic era,the service scenarios and service needs of the"running errands economy"have been further enriched and stimulated.The operation logic and algorithm of mobile Internet service providers and service platforms also exert a subtle influence on the travel choice and travel characteristics of errand runners,which are reflected in real-time variability,high timeliness,high-frequency repetition and slow-moving tendency.Then,the characteristics of traffic trips are reflected in the change from traffic attributes to productive trips,the dynamic characteristics of traffic trips are characterized by high-frequency and load trips,the static characteristics of traffic travels are characterized by high tide and high turnover parking,and the order characteristics are reflected in the change of game and optimization.Facing these changes,integration and innovation are the main countermeasures to adapt to and guide future development.New formats need integrated thinking to take root and sprout in the existing comprehensive transportation system,and innovative measures are needed to graft and grow in the existing spatial system.