甘肃非遗文化旅游活化参与程度与体验层级关系研究

A Study on the Relationship between the Degree of Participation and the Experience Level of Revitalization of Non-heritage Cultural Tourism in Gansu

在旅游高质量发展背景下,非遗旅游活化通过参与程度提升旅游者体验层级是一个有待实证的学术问题。通过对甘肃省多个非遗文化旅游者发放203份有效问卷,借助SPSS和AMOS软件进行统计分析发现:非遗旅游活化参与程度可以影响体验层级;参与程度对不同的体验层级存在显著正向影响作用;浅度参与对感官体验的影响最大,中度参与对回归体验和情感体验的影响较大,深度参与对回归体验和沉浸体验的影响较大。基于此,文章对甘肃省非遗文化旅游活化的发展提出了建议,以期为甘肃省非遗文化旅游高质量发展贡献力量。

In the context of high-quality tourism development,NRM tourism revitalization through the degree of participation to enhance the experience level of tourists is an academic issue to be empirically proven.Through 203 valid questionnaires distributed to several non-heritage cultural tourists in Gansu Province,statistical analysis with the help of SPSS and AMOS software found that:the degree of participation in non-heritage tourism revitalization can influence the experience hierarchy;the degree of participation has a significant positive effect on different experience hierarchies;shallow participation has the greatest effect on sensory experience,moderate participation has a greater effect on regression experience and emotional experience,and deep participation’s influence of shallow participation on sensory experience is the greatest,medium participation on regression experience and emotional experience is greater,and deep participation on regression experience and immersion experience is greater.Based on this,the arti⁃cle puts forward suggestions for the development of revitalization of non-heritage cultural tourism in Gansu Province,in order to contribute to the high-quality development of non-heritage cultural tourism in Gansu Province.