基于微信小程序的农村土特产新型经销模式分析

An Analysis of New Distribution Mode of Rural Local Specialties Based on WeChat Mini Program

通过对山东省淄博市金山镇农村土特产网络营销实地调研考察及对临淄区城市群体购买农村土特产的意向分析,借助微信小程序的乡村特产“产-供-销”新型经销模式,将互联网与农业全产业链进一步融合,旨在创造出更高的价值,从而进一步助力乡村振兴。

Through the on-the-spot investigation and investigation on the online marketing of rural local specialties in Jinshan Town,Zibo City,Shandong Province and the analysis of the intention of urban groups in Linzi District to buy rural local specialties,with the help of the new distribution mode of"production-supply-marketing"of rural specialties of WeChat Mini Program,the Internet and the whole agricultural industry chain are further integrated to create higher value,so as to further promote rural revitalization.