摘要
新闻海报作为数字化媒体的宣传报道新形式,呈现出主题鲜明、细节叙事、交互性强等可视化表达特点,具有独特的媒介优势、文本优势和传播优势。新闻海报可通过精准的报道选题、文本张力的构建、场景传播的共情,优化可视化表达,更好地发挥与用户共鸣、共识、共振的效果。
As a new pattern of publicity for the digital media, with unique media, text and communication advantages, news posters show the visual expression characteristics as distinctive themes, detailed narration, strong interaction and other. In order to inspire the resonance between netizens, news posters can optimizing visual expression through accurate selection of report topic, language-picture tension construction and empathy of contextualized communication.
作者
黄晓辉
Huang Xiaohui(Hunan Daily Press,The Content Operation and Brand Promotion Center,Changsha,Hhunan,410028)
出处
《湖南大众传媒职业技术学院学报》
2021年第4期21-25,共5页
Journal of Hunan Mass Media Vocational and Technical College
