浅谈国风插画在文化旅游衍生品设计中的应用——以嘉善西塘为例

The use of national style illustration in the creation of cultural tourist products--The case of Jiashan Xitang

国风插画的表现形式在当今艺术设计界逐渐展现出其独特的魅力,与文化旅游衍生品相融合的设计选择在生活中也越来越普遍。文章以嘉善西塘地区为例,客观分析了现有衍生品的不足之处,将国风插画与当地文化元素相结合,并探讨了国风插画在该地区文化旅游衍生品设计中的应用思路及其应用意义。

The expression form of national style illustration has steadily displayed its unique charm in today's art design industry,and the design choice of merging with cultural tourist derivatives is becoming increasingly common in life.Using Jiashan's Xitang area as an example,the article objectively analyzes the shortcomings of existing derivatives and Chinese Style Illustration with local cultural elements,as well as exploring the application ideas of national style illustration in the design of cultural tourism derivatives of the area and their application significance.