《美术生活》设计特色与传播研究

Design Features and Communication Research of"Art Life"

20世纪30年代的上海是一个现代美术氛围浓厚、中西画展览层出不穷的黄金时期,品类繁多的画报杂志的出现,给了广大群众更宽广的了解渠道。其中《美术生活》以宏富的内容和精美的图案,成为了风靡一时的画报杂志。本文从画报内容介绍、封面设计分析以及视觉语言影响等主要方面进行分析,以《美术生活》画报为例,研究上海早期的画报刊物与美术传播之间的关系。

Shanghai in the 1930s was a golden age with a strong atmosphere of modern art and endless exhibitions of Chinese and Western paintings.The emergence of various pictorial magazines gave the masses a wider channel to understand art.Among them,"Art and Life"became a popular pictorial magazine with rich content and exquisite patterns.This paper analyzes the contents of pictorial,cover design analysis and visual language influence,and takes pictorial"Art and Life"as an example to study the relationship between pictorial periodicals and art communication in Shanghai early.