心流理论下红色研学旅行产品设计与实施研究——基于需求侧视角

On the Design and Implementation of Red Study Trip Products Based on Flow Theory——Based on the Demand Side Perspective

基于需求侧视角,结合心流体验理论,构建学生持续体验红色研学意愿概念模型并探索出影响心流产生的主要影响因素,探讨如何让学生获得沉浸式红色文化体验,从清晰明确的研学目标、个人技能与挑战相平衡、研学体验完整且具备临场感、得到及时全面的评价反馈四个条件维度提出红色研学旅行产品内容设计及实施过程优化建议,以提升中国红色文化的生命力及整体的文化自信。

Based on the demand side perspective,combined with the flow theory,this paper constructs a conceptual model of students'willingness to continue to experience red research and explores the main influencing factors that affect flow.It explores ways to help students obtain an immersive red cultural experience.It offers optimization suggestions for the design and implementation of red study trips from the following four conditional dimensions:having clear research goals,balancing personal skills and challenges,completing red study trip experience and the sense of presence,and receiving timely and comprehensive evaluation feedback.With these measures taken,the vitality of China’s red culture and the cultural self-confidence of the Chinese people will both be enhanced.