民族村寨研学旅游开发价值、困境与策略研究

On the Value,Dilemma and Strategy of Developing Study Tourism in Ethnic Villages

民族村寨文化内涵丰富,具备满足游客研学需求的独特价值,其研学旅游开发也是促进乡村振兴、统筹城乡发展、构建和谐社会的重要路径。研究发现,研学旅游概念认识不清、研学旅游开发主体混乱、研学旅游资源内涵挖掘不够、研学旅游市场需求分析不足是制约民族村寨研学旅游开发的主要因素。基于此,提出理性认识民族村寨研学旅游内涵,多方合作构建研学旅游开发主体力量,市场导向引领民族村寨研学旅游开发,因地制宜打造民族村寨研学旅游主题,内外兼修优化民族村寨研学旅游开发等建议。

Ethnic villages,with their rich cultural connotation,have unique values in meeting the research and learning needs of tourists.The development of study tourism is also an important way to promote rural revitalization,coordinate urban and rural development and build a harmonious society.Despite the significance of study tourism,there are some factors restricting its development:an unclear understanding of the concept of study tourism,the confusion between different entities,the insufficient excavation of the connotation of study tourism resources and the insufficient analysis of market demand for study tourism.Therefore,some suggestions are put forward,such as practical and rational understanding of the connotation of study tourism in ethnic villages,multi-party cooperation in building the main force for the development of study tourism,market orientation to lead the development of study tourism in ethnic villages,the specific theme of study tourism in ethnic villages according to local conditions,and optimizing the development of study tourism in ethnic villages.