公共数字文化服务需求视角下的蒙藏维多语言用户画像研究

Study on Multilingual User Persona of Mongolian, Tibetan and Uigur from the Perspective of Public Digital Cultural Service Demand

公共文化服务要以用户需求为导向,对我国少数民族地区的多语言用户进行公共数字文化服务需求调研,是建设好多语言公共数字文化服务、促进民族文化资源融合的必要前提。基于对内蒙、西藏和新疆三个民族地区多语言用户在功能、资源和服务终端三个方面的公共数字文化服务需求进行的聚类与统计分析,构建了积极需求型、潜在需求型和偏好需求型三种类型的用户画像,同时还就健全多语言服务功能、丰富多语言数字资源和拓展多元化服务形式对多语言公共数字文化服务建设提出了建议。

Public cultural services should be guided by user demand. Investigating the demand of multilingual users in China’s ethnic minority regions for public digital cultural services is a necessary prerequisite for building multilingual public digital cultural services and promoting the integration of ethnic cultural resources. Through questionnaire research on multilingual users in three ethnic minority regions, Inner Mongolia,Tibet and Xinjiang, this paper collects and statistically analyses users’ demand for public digital cultural services in three main aspects: functions,resources and service terminals, and constructs three types of user persona: active demand type, potential demand type and preferred demand type. It also proposes suggestions for the construction of multilingual public digital cultural services in terms of improving service functions,enriching multilingual digital resources and expanding diversified forms of services.