情感价值视域下档案文创产品开发策略研究

Research on the Development Strategy of Archival Cultural and Creative Products from the Perspective of Emotional Value

[目的/意义]档案的情感价值是档案价值形态之一,档案文创产品的开发利用在实现档案文化价值的同时,也实现了档案的情感价值。本文立足情感价值视角,探索档案文创产品开发的解决路径和策略方案,以期为档案文创产品的开发利用提供可资借鉴的些许思路。[过程/方法 ]档案文创产品从产品内容、产品形成过程、产品服务方面体现情感价值脉络,情感价值的实现则是档案工作者、产品开发者与产品使用者不同主体共同作用推进的结果。而当前观念意识、情感共鸣元素,情境设置等因素又阻碍了文创产品开发。[结果/结论 ]档案文创产品的开发需要从讲感人故事、找共鸣元素、推典型品牌、走平民路线、求创新发展等方面发力,实现产品的情感价值,不断推进产品的持续发展。

[Purpose/significance]the emotional value of archives is one of the forms of archives value. The development and utilization of archives cultural and creative products not only realize the cultural value of archives, but also realize the emotional value of archives. Based on the perspective of emotional value, this paper explores the solutions and strategies for the development of archival cultural and creative products, in order to provide some ideas for the development and utilization of archival cultural and creative products. [process/method]archival cultural and creative products reflect the context of emotional value from the aspects of product content, product formation process and product service. The realization of emotional value is the result of the joint action of archivists,product developers and product users. However, the current concept consciousness, emotional resonance elements, situation setting and other factors hinder the development of cultural and creative products. [result/Conclusion]the development of archival cultural and creative products needs to focus on telling touching stories, finding resonance elements, promoting typical brands, taking the civilian route, and seeking innovation and development, so as to realize the emotional value of products and continuously promote the sustainable development of products.