新阶段我国核能公众沟通的协同机制建设

Construction of Coordinated Mechanism for Public Communication of Nuclear Energy in China in the New Stage

核工业是高科技战略产业,是国家能源安全的重要基石。核能公众沟通工作是核能发展事业的重要一环,也是我国核能源可持续发展的基础性工作。随着核能产业规模化快速发展,我国的核能产业进入高质量发展的新阶段,但与核能发展速度不相匹配的是核能公众沟通的机制、策略、行动的迟滞和落后。主要表现为核能沟通过程中各主体间信息的不对称、不均衡;各主体间存在一定程度的利益分化;沟通行动的工作分散、责任不清、协同机制不健全。解决这些问题,一是要顺应媒体融合发展趋势,利用大数据信息技术优势,构建包括具备纵向信息传播、横向信息扩散功能的核能公众沟通信息共享平台,促进信息协同,提高沟通效率;二是要加强对核能公众沟通过程中利益相关方相互关系的研究,基于利益目标协同原理,构建核能公众沟通过程中的利益共享机制;三是要统筹各方行动,建构可持续的参与主体协同行动机制,引导和规范核能公众沟通行动,积极开展核安全教育,推动各行业主体凝聚力量、协同行动,共同构建核安全工作新格局和核能公众沟通新局面。

The nuclear industry is a high-tech strategic industry and an important cornerstone of national energy security.Public communication on nuclear energy is an important part of the development of nuclear energy,and it is also the basic work for the sustainable development of nuclear energy in my country.With the rapid development of the nuclear energy industry on a large scale,my country's nuclear energy industry has entered a new stage of high-quality development.However,what does not match the speed of nuclear energy development is the lag and backwardness of the public communication mechanism,strategy and action of nuclear energy.The main manifestations are the asymmetry and imbalance of information among the subjects in the process of nuclear energy communication;there is a certain degree of interest differentiation among the subjects;the work of communication actions is scattered,the responsibilities are unclear,and the coordination mechanism is not perfect.To solve these problems,the first is to comply with the development trend of media integration and use the advantages of big data information technology to build a nuclear energy public communication and information sharing platform that includes vertical information dissemination and horizontal information diffusion functions to promote information coordination and improve communication efficiency;Strengthen the research on the relationship between stakeholders in the process of public communication of nuclear energy,and build a benefit-sharing mechanism in the process of public communication of nuclear energy based on the principle of synergy of interests and objectives;Guide and standardize nuclear energy public communication actions,actively carry out nuclear safety education,and promote various industry entities to gather strength and coordinate actions,and jointly build a new pattern of nuclear safety work and a new situation of nuclear energy public communication.