基于社群构建校园美食自媒体营销策略探析——以“齐大美食墙”运营为例

Analysis on Marketing Strategy of Campus Cate We Media Based on Community--Take the Operation of "Qiqihar University Food Wall" as an Example

近两年随着移动自媒体的崛起,各种各样的美食自媒体层出不穷,齐大美食墙也应运而生。在这样的背景下,对齐大美食墙自媒体进行深入研究,分析了齐大美食墙现行营销策略,提出了未来发展的方向,使美食墙优化自身的产品和服务,更好地实现利润最大化,帮助齐大美食墙把握QQ公众平台发展的红利,为美食墙未来发展提供好的建议,将美食自媒体与校园自媒体营销相结合,并使用社群营销的模式贴近用户,提出以校园社团为中心的传播营销手段。

In recent two years,with the rise of mobile we media,a variety of cate we media have emerged one after another,and Qiqihar University cate wall also came into being.In this context,this paper makes an in-depth study on the we media of the cate wall,it analyses the rationality and irrationality of the current marketing strategy of Qiqihar University cate.It puts forward suggestions for improvement and the direction of future development.It is hoped that through this paper,the gourmet wall can optimize its products and services,so as to achieve better profit maximization.In order to help the cate wall grasp the dividend of the development of QQ public platform,provide good suggestions for the future development of the food wall,combine the cate we media with campus we media marketing,make the mode of community marketing close to users,and put forward the communication marketing means centered on campus community.