技术赋能:文旅融合高质量发展的策略选择

Technology Empowers High-quality Development of Culture-tourism Integration:Dimensional Analysis and Realization Path

文旅融合发展已经上升为国家战略,如何实现高质量的文旅融合也是学术界的重要论题。当前,我国文旅融合高质量发展在产业、生产、经营三大体系中面临着一定困境。为此,通过技术赋能,可在产业体系层面提供更高质量的文旅产品和创新文旅融合新路径,在生产体系层面加强科技支撑能力和文旅融合政策体系,在经营体系层面提升规模化经营和组织化生产水平。

The integrative development of culture and tourism has become a national strategy,and how to achieve high-quality integration of culture and tourism is also an important topic in the academic community.In China,the integrative development is facing certain difficulties in the three major systems of industry,production,and operation.In future,with the help of technological empowerment,we can provide cultural tourism products with higher quality and innovative paths for integration of culture and tourism at industrial system level;technological support capabilities and policy systems for culture-tourism integration can be strengthened at production system level;we can improve the level of large-scale operations and organized production at management system level.