开放策略对数字创业平台企业绩效影响的仿真研究

A Simulation Study on the Impact of Opening Strategy on the Performance of Digital Entrepreneurship Platform Companies

基于价值共创理论分析数字创业平台生态系统的价值共创与分配过程,构建多Agent模型,利用仿真实验模拟平台企业的开放策略对系统演化及平台企业绩效的影响。研究显示:①当平台企业实施静态开放策略时,短期内平台企业的利润与开放度之间大致呈倒U形关系,而从长期来看,随着系统价值共创的增速不断提高,平台企业利润也将随着开放度的增加而增加;②与静态开放策略相比,平台企业通过实施动态开放策略,对有能力的数字创业者提供更多的开放资源,并激励其创新积极性,进而提高平台企业的长期利润;③当平台企业实施动态开放策略时,不同的开放度激励对数字创业者的积极性及创新成果影响差别不大,因而提高开放度激励对平台企业的长期利润没有显著提升作用。

Based on the value co-creation theory,the process of value co-creation and distribution among digital entrepreneurship platform ecosystem is analyzed,and a multi-agent model is constructed.Simulation experiments are used to simulate the impact of opening strategies on the system evolution of the platform ecosystem and performance of the platform enterprise.The research results show that:①When platform companies implement static opening strategies,in the short term there is a roughly inverted U-shaped relationship between platform companies’profits and openness,while in the long run,as the growth rate of system value co-created of the digital platform ecosystem increases,profits of platform enterprises will also increase with the increase in openness.②Compared with static opening strategies,platform companies can provide more open resources to capable digital entrepreneurs and motivating their innovation enthusiasm by implementing dynamic opening strategies,thereby increasing the long-term profits of platform companies.③When platform companies implement dynamic opening strategies,different openness incentives have little effect on the enthusiasm and innovation of digital entrepreneurs.Therefore,increasing openness incentives does not significantly improve the long-term profits of platform companies.